MyFax is excellent at keeping themselves in the news and on the PR wire. I thought of this press release as a bit trivial, but after reading it it makes sense and environmental issues are one more way to appeal to people for a purchase. In addition they may even be useful for cutting emissions and getting environmental credits in some industries, so it looks like this is a solid strategic move on their part.
“There is a domino effect involved,” says Joseph Nour, CEO of Protus IP Solutions, the provider of MyFax, one of the leading Internet fax services available internationally. “Internet faxing reduces the amount of paper a business uses. The ability to work with less paper not only helps conserve trees, it reduces the burden on paper mills, meaning less carbon dioxide is emitted into the atmosphere.”
Electrical power creates carbon dioxide, which scientists say is the leading cause of global warming. The U.S. Department of Energy ranks paper production second to petroleum in energy use among major industries, meaning enabling the mills to use less electricity is a big boost to the environment.
Opting for an Internet faxing service is one way to reduce both paper and power in the office. Energy Star, a joint program of the U.S. Environmental Protection Agency and the Department of Energy, considers fax machines among the most “energy-intensive” type of business equipment because these machines often use electricity around the clock waiting for faxes that may be sent at any hour.
Because Internet faxing is a digitally centric technology, it allows users to send and receive documents via e-mail. That means there are no fax machines or fax servers taking up valuable space, constantly using electricity and creating carbon dioxide. Instead, with an Internet fax service like MyFax, the computer where someone receives the email fax does not need to be on to accept the transmission; it only needs to be running when someone is actually working on the computer.
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